Data Tree Privacy Policy

The Data Tree course is managed by University of Reading (the ‘Data Controller’) through the Institute for Environmental Analytics. Administration of the Data Tree course is undertaken by Statistics for Sustainable Development (Stats4SD). Stats4SD is a partner in the Data Tree project and carries out all course administration under instruction from the University of Reading.

This privacy policy explains how we use any personal information we collect about you when you register with the Data Tree course.

What information do we collect about you?

We collect information about you when you register with the Data Tree course and as you undertake the course. We also collect information when you voluntarily participate in testing of the course, give feedback about the course, and in any other way provide information to us in the course of using the Data Tree site.

Information collected via the Data Tree server logs includes users' IP addresses and the web pages visited. Cookies will also be collected via the website.

How will we use the information about you?

By enrolling in the Data Tree course and by separately volunteering to undertake course testing you give us permission (your consent) to use your personal information for the following purposes.

The personal information you provide to use will be held on servers based in the European Economic Area (EEC). No personal information supplied by you will be transferred outside of the EEC.

We will only use the information you provide to use for purposes related to administration, testing and running of this course. We will not share your information for any purpose with any other parties, unless required to do so by law.

We collect information about you to register you on the course and manage your Data Tree account. We may collect information about your progress through the course and the results of exercises you undertake within the course. This information will only be used to provide customised, automated feedback within the course itself. It will not be used for personal assessment or profiling.

If you volunteer to undertake course testing we will use the information you provide to help us develop and improve the course. If you have consented to receive follow-up questions, we may contact you to ask about your feedback.

IP address and website tracking data will be used to manage the web system and troubleshoot problems, this is done on the basis of our legitimate interests in order to monitor and improve our services.

How long will we keep your personal information?

We will retain your personal information as long as necessary for the purposes specified above. We will not delete your Data Tree account and any related personal information unless you request us to do so. If we shut down the Data Tree course in the future we will securely destroy all personal information supplied to us by registered users.

Access to your information and correction

You have the right to request a copy of the information that we hold about you.

You have the right to remove your consent for us to hold your personal information, and may ask us to delete your personal information at any time.

We will endeavour to ensure that your personal information is accurate and up to date. You may ask us to correct or remove any information you think is inaccurate.

If you would like a copy of some or all of your personal information, if you would like us to delete your personal information, or if you wish to complain about our use of your personal information, please contact us using the details given at the end of this notice.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Google Analytics

We use Google Analytics to monitor site traffic and provide aggregated information about our site visitors so we can better understand how to make things better for visitors. These cookies follow your progress through the Data Tree site, collecting anonymous data on where you have come from, which pages you visit and how long you spend on the site. This data is then stored by Google in order to create reports. These cookies do not store your personal data.

The information generated by the cookie about your use of the website, including your IP address, may be transmitted to and stored by Google on servers in the United States. Google may use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

All data shared with Google remains secure and is bound by Google's Privacy Policy and Terms of Use.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website. If you link to other websites and supply any personal details to them, you are advised to read their privacy policies.

Changes to our privacy policy

We keep our privacy policy under review and will publish any updates to the policy on this web page. The latest update date is shown at the bottom of the page.

How to contact us

If you have any questions about our privacy policy or the information we hold about you, please contact our Data Protection Officer at:


·       T: +44 (0) 118 378 8981

·       IMPS, University of Reading, Room 225, Whiteknights House, Reading, RG6 6AH

You also have a right to complain to the Information Commissioners Office (the data regulator that oversees data protection compliance in the UK) if you are not satisfied with our handling of your complaint, please see


Last modified: Wednesday, 28 March 2018, 2:54 PM