Topic outline

  • Data & Research: Working with the Media & Public
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  • Topic 1: Identify Your Audience

    This topic explains the importance of identifying your audience and tailoring your communication so you can effectively reach them. It will help you to think about what audiences you need to consider for your own research communication.

    Learning Outcomes

    At the end of this topic, you will be able to:

    • Identify potential audiences for your data
    • Summarise the core message of your communications
    • Identify appropriate platforms through which to engage your potential audiences

  • Topic 2: Communicating With Your Audience

    In Topic 1, you identified who the audiences are that you want to reach. This topic explores the different methods and platforms you can adopt to most effectively get your message out. It includes tips on communicating to a non-scientific audience, expressing statistics to a wide audience, using platforms such as blogs, and how to network effectively.

    Learning Outcomes

    At the end of this topic, you will be able to:

    • Write for non-scientific audiences
    • Explain ways of communicating effectively across a range of platforms
    • List strategies for effective networking

  • Topic 3: Working With Journalists

    This presentation focuses on working with journalists. It covers how to write and send out a press release, how to give an interview, and how to maintain a good working relationship with journalists.

    Learning Outcomes

    At the end of this topic, you will be able to:

    • Write or collaborate on a press release
    • Know and be ready to apply 'dos and don'ts' for media interviews, including screen and radio